Friday, June 7, 2013

The 'It Girls': Designers and Their Celebrity Muses

Celebrities and brands go together like super-yachts and the Cote d' Azur. And while the simile is inspired by the Cannes Film Festival, beauty and glamor are the underlying themes. How do the brands we love stay beautiful and relevant?
By combining the ever-changing world of fashion and celebrity industries, the world's top fashion houses roll out new faces year after year, and the It Girls (and boys) bring another layer of elegance and star wattage to a label's fragrance, youthful handbag line or summer collection. So what celebrities are ditching the script and the movie studio for a clutch and a photo shoot? When it comes to designers and their muses, here's what you can expect to see.

Dior

Founded in 1946, Dior is one of the most celebrated luxury brands in the business. The iconic label has long been a favorite of celebrities and red carpet stars. It makes sense the House of Dior wouldn't have just one beautiful celebrity face to represent its fashion campaigns, but many faces— each one striking and glamorous in a different way.
Jennifer Lawrence, Marion Cotillard, Charlize Theron and Natalie Portman are all involved in Dior's fashion campaign, reports Stylecaster.com. Anyone who watched the 2013 Academy Awards knows that Best Actress winner Jennifer Lawrence dressed to dazzle in a Dior haute couture dress.



Photo by Nikos Koutoulas via Flickr


Chanel

From the Belle de Jour bombshell, Catherine Denevue, to English waif Keira Knightley, the famous faces of Chanel are too numerous to count. Academy Award-winning actress Tilda Swinton has been named the latest face of the esteemed label, and the Scottish native will front the campaign for the Metiers d'Art Paris-Edinburgh collection which will be unveiled on Dec. 4, 2013.
Long an art-house favorite, Tilda Swinton has an avant-garde and androgynous beauty. She's both internationally modern and elegantly Sci-Fi, which is a perfect fit for a collection being shot by Karl Lagerfeld— a man who, like Andy Warhol, looks like he'd be perfectly happy shooting a runway session on Mars.



Photo by Flickr user fervent-adepte-de-la-mode

Burberry

David and Victoria Beckham's 10-year-old son Romeo is featured in Burberry's 2013 Spring campaign. David Beckham, the recently retired soccer mega-star, is as well-known for his his steamy underwear ads for H&M as he is his gracefully bending free kicks, so it makes sense Romeo would cut his teeth in the fashion industry.
The Burberry campaign, which features an array of vibrantly colored and hilarious pictures shot by Mario Testino, shows young Romeo in trousers and a trench coat, one still even invoking the classic film "Singing in the Rain," as Romeo is seen twirling an umbrella. Burberry said that since the Spring collection was released its revenue has increased by 8 percent. That's the Beckham brand for you.



Photo by Flickr user jRa7

H&M

Beyonce, a.k.a. the Queen Bee, is everywhere these days, and the Swedish retailer H&M is no exception. Beyonce isn't so much the new face of the affordable retailers ad campaign, but more like the new body. No surprise there! The "Crazy in Love" singer is crazy sexy modeling bikinis and beachwear on a lush tropical island, and the ads look more like music videos than commercials. While Cosmoplitan.uk reports that the H&M campaign has something to do with fire, water, earth and wind, the only element anyone will be paying attention to is Beyonce.



Photo by Martin Abegglen via Flickr


The face that launched a thousand ships. It's a reference to Greek Mythology and the beautiful Helen of Troy. When she was abducted by Paris, King Menalus is believed to have launched a thousand ships and started the Trojan War. Today, celebrity faces launch a thousand brands, labels and fashions. And the only Paris that exists is the one that has Hermes bags and a runway.




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